Super Bowl commercials are almost as much of a tradition as the game itself. Given the $3.5 million price tag for a 30-second spot, companies put a lot of creative energy into these commercials to make their ad buy count. Some inspire, some entertain, some flop and leave us wondering why?
With everyone seeming to preview their commercials prior to the Super Bowl, I have to admit this years selection of commercials were a little anti-climatic and I missed some of the fun that comes with seeing them for the first time during the big game. But it was fun to interact with friends and family on Twitter and Facebook about who we thought deserved the crown for best commercial of the game.
While I didn’t select it as my overall favorite, I was thrilled to see Sling Baby win as part of the Doritos’ Crash the Super Bowl Contest, since my buddy Bob helped edit that piece. In my book, Sling Baby ran a close second, and definitely had the IT factor on a much smaller budget. However, with the 70 or commercials that ran during Super Bowl XLVI, the Volkswagen commercial was my overall favorite! What was yours?
